Project details
Delta wanted to thank its top 100 Corporate Travel Managers for their business and partnership. Drawing inspiration from their motto "Listen. Act. Listen.", and utilizing their partnership with LSTN Sound Co, Delta selected one of LSTN's bluetooth speakers as the gift. Delta tasked Sparks Grove with designing a unique, impactful packaging solution that complemented the gift and stayed within Delta's strict budget. After leading many rounds of revisions, collaborating closely with both the internal team and client, and partnering with local printer Henry & Co, the final product was produced and shipped to Delta for distribution. The "bloom box" was very well received, primarily due to its sharp modernity, craftsmanship and fun falling panels (also known as "blooming") action.
Team members include:
Tom Atherton - Creative Director
Matt Rickard - Designer
Andy Hu - Designer
Evan Pulliam - Copywriter
Lauren Doyle - Account Director
Melissa Tiffany - Account Manager
Sara Chamberlain - Account Associate
Jason Henry - Owner of Henry & Co (Printer)
Black foil stamp was used for the logo treatment
The lid pulls off and the heavyweight paper panels fall down
A simple and economical choice of two colors were used for the print process
Company branding and instructions are contained underneath the product box
The bloom box unboxing
Artwork & diagrams
Structural diagram to show construction and details of components and printing
Final printer dieline proofs
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